by Alexandra Cotovanu | May 19, 2021 | All, lead generation, marketing automation
A Customer Relationship Management System (CRM) is a software used to collect and analyze data about your clients. Most of the CRMs are based on the form of a sales funnel from generating leads through creating opportunities to closing sales orders. As the importance...
by Alexandra Cotovanu | Apr 20, 2021 | All, lead generation, marketing automation
In today’s competitive business environment, brands need to constantly optimize their processes and implement new strategies in order to succeed. Still, the main concern of most businesses is attracting new leads. But what should you do once a new lead enters the...
by Alexandra Cotovanu | Feb 8, 2021 | All, B2B marketing, marketing automation
Investing in a new tool can improve ROI and accelerate growth if implemented correctly. Many tools come with complex onboarding processes that take time away from lead generation, sales, and customer engagement. When it comes to marketing automation, HubSpot is a top...
by Alexandra Cotovanu | Nov 18, 2020 | All, B2B marketing, marketing automation
Marketing managers in mid-market companies using Microsoft Dynamics 365 as their CRM often manage small teams and need to maximize their marketing investment. Activities like digital events and drip email campaigns can greatly benefit from automation. In the Microsoft...
by Alexandra Cotovanu | May 29, 2020 | All, lead generation, marketing automation
Many business leaders have recently focused on technologies like artificial intelligence, sales enablement tools, and training. To improve the buyer’s journey, companies should innovate their inbound and sales enablement strategies. A new approach may involve...
by Alexandra Cotovanu | Mar 30, 2020 | All, marketing automation, marketing strategy
Marketing automation is a set of tools that helps B2B teams capture leads, understand their behavior, and evaluate marketing performance in a structured, data-driven way. Used properly, it becomes a foundational element for aligning marketing and sales efforts....
