by Alexandra Cotovanu | Feb 17, 2022 | B2B Marketing, Lead Generation, Marketing automation, Strategy
Landing pages are an indispensable part of your digital marketing strategy and a powerful lead generation tool for your business. Effectively optimized landing pages help you capture relevant information from your visitors in exchange for the valuable content you...
by Alexandra Cotovanu | Feb 16, 2022 | B2B, Lead Generation, Marketing automation, Strategy
Money is the cornerstone of your business. Due to budget limitations, your business is hastening digital transformations and working hard to provide a return on its digital marketing strategy. However, if your company is not using an automated marketing system that...
by Alexandra Cotovanu | Jan 25, 2022 | ABM, B2B, B2B Marketing, Lead Generation, Sales
In preparation for our latest ABM Training Course on Account-Based Marketing and Sales Automation, we’d like to give you a sneak peek into what we’ll discuss, such as how you can generate large accounts through ABM! In this article, we’ll cover: What is ABM? How can...
by Alexandra Cotovanu | Jan 19, 2022 | B2B, B2B Marketing, Lead Generation
Google Ads is an important part of content marketing. Like with any content marketing tool, Google Ads’ goal is to reach your specific customers, bypass third-party media, and provide relevant content for them. Google Ads is an effective and accessible way to...
by Alexandra Cotovanu | Sep 23, 2021 | B2B Marketing, Lead Generation, Marketing automation, Strategy
You could argue that setting the proper Google Ads goals for B2B companies takes skill. It’s why some companies get 10x their investment in Google Ads and why others sink money into it with little to no results. Of course, like any skill, Google Ads can be learned,...
by Alexandra Cotovanu | Sep 9, 2021 | B2B Marketing, E-commerce, Lead Generation, Marketing automation
Have you ever visited a website and seen an ad for the same website the next day? Or did you ever put an item in your shopping cart without buying it and saw an ad for that product later on? That was remarketing at work. What is Remarketing? Remarketing is a very...
