by Alexandra Cotovanu | Oct 29, 2020 | All, B2B marketing, business growth
Revenue Operations, or RevOps, for short, is all about alignment at the operational level. The framework connects Sales, Marketing, and Customer Success teams across the entire funnel and keeps each accountable for revenue generation. When you integrate RevOps into...
by Alexandra Cotovanu | Apr 24, 2020 | All, business growth, marketing strategy
When businesses go through a difficult financial period, many decisions can have a vital impact. We’ve seen that 60% of marketers decided to delay or review their budget commitments due to the Coronavirus business crisis. From a marketing perspective, this often means...
by Alexandra Cotovanu | Mar 20, 2020 | All, B2B marketing, business growth
While events from all over the world have been canceled or rescheduled, it is vital to switch to the digital side to keep your planned events on track. By moving the events online, you will also need to adjust your marketing strategies quickly. Now more than ever,...
by Alexandra Cotovanu | Nov 26, 2019 | All, B2B marketing, business growth
While the reasons to expand into international markets may be self-obvious, or maybe you just went through our previous blog post on “What is Internationalisation for a B2B Business?” and got convinced that it is a great idea to expand your company to...
