by wordpress@inventiff.io | May 21, 2025 | B2B, B2B Marketing, B2B Social Media
You’ve put time, energy, and budget into a LinkedIn campaign, but the results are lukewarm at best. Does this sound familiar? You’re not alone. Plenty of B2B ads on LinkedIn miss the mark. Why? Sometimes it’s a targeting issue. Other times, the messaging doesn’t...
by Alexandra Cotovanu | May 20, 2025 | B2B, B2B Social Media, E-commerce
We’re about to enter a new era of B2B sales, and it’s nothing short of a revolution. The way businesses connect, qualify leads, and nurture relationships is set to change, mostly thanks to artificial intelligence and automation. Nothing you haven’t heard before? Well,...
by Alexandra Cotovanu | Feb 21, 2020 | B2B, B2B Marketing, B2B Social Media, Strategy
It’s already well known that video marketing represents a powerful tactic to reach the right audience, but creating useful and the right videos is often a challenge for B2B industries, which are believed to have unattractive content to share and promote. But some...
