by Alexandra Cotovanu | Mar 10, 2020 | Automation, B2B, B2B Marketing, Marketing automation, Strategy
As a Platinum Certified HubSpot Partner agency, we work with clients from all kinds of different industries. We have noticed many times that managing the Hubspot Portal seems easy at the beginning (and most enjoyable), even with organizing and keeping things clean....
by Alexandra Cotovanu | Feb 28, 2020 | B2B, B2B Marketing, Employer Branding, Strategy
When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people...
by Alexandra Cotovanu | Feb 26, 2020 | Automation, B2B, B2B Marketing, Marketing automation, Strategy
Using HubSpot can help you automate and organize your sales and marketing efforts, but it also provides an opportunity to take a step back, analyze the data, and determine how it all works. This provides a high-level overview of your sales and marketing alignment, the...
by Alexandra Cotovanu | Feb 21, 2020 | B2B, B2B Marketing, B2B Social Media, Strategy
It’s already well known that video marketing represents a powerful tactic to reach the right audience, but creating useful and the right videos is often a challenge for B2B industries, which are believed to have unattractive content to share and promote. But some...
by Alexandra Cotovanu | Feb 14, 2020 | Automation, B2B, B2B Marketing, Marketing automation, Strategy
Marketing automation is a system that helps you to drive or optimise your business’s marketing efforts, resources, and campaigns. It keeps your company marketing team’s efforts streamlined and organized, saves you time, and enables you to save a lot of...
by Alexandra Cotovanu | Feb 13, 2020 | Automation, B2B, B2B Marketing, Marketing automation
How can HubSpot help me? Believe it or not, that’s one of the most common questions we hear. Many people struggle at first to understand how HubSpot’s marketing automation can support their business. That’s completely normal. Shifting from traditional campaign...
