by Alexandra Cotovanu | Jan 17, 2020 | B2B marketing, B2B social media, Digital Marketing, lead generation
It’s a no-brainer that LinkedIn is the ideal social media platform for professionals to connect, build professional communities, do business, and build a reputation as a thought leader in their field. But what marketing features can you leverage on the platform to...
by Alexandra Cotovanu | Jan 17, 2020 | All, B2B marketing, marketing automation
We introduce you to the guest of today’s article: marketing automation for B2B businesses. Is automated marketing a growing technology? Yes. Are all the benefits that come from investing in marketing automation tools worth it? It depends on what tools you use and what...
by Alexandra Cotovanu | Nov 26, 2019 | All, B2B marketing, business growth
While the reasons to expand into international markets may be self-obvious, or maybe you just went through our previous blog post on “What is Internationalisation for a B2B Business?” and got convinced that it is a great idea to expand your company to...
