by Alexandra Cotovanu | Nov 18, 2020 | Automation, B2B, B2B Marketing, Marketing automation, Strategy
Marketing managers in mid-market companies using Microsoft Dynamics 365 as their CRM platform often manage small teams and need to maximize their investment in marketing strategies. Activities like digital events and drip email campaigns can greatly benefit from...
by Alexandra Cotovanu | Oct 29, 2020 | B2B, B2B Marketing, Lead Generation, Sales, Strategy
Revenue Operations, or RevOps, for short, is all about alignment at the operational level. The framework connects Sales, Marketing, and Customer Success teams across the entire funnel and keeps each accountable for revenue generation. When you integrate RevOps into...
by Alexandra Cotovanu | Jul 3, 2020 | Automation, B2B, B2B Marketing, Sales, Strategy
According to HubSpot, approaching prospects is one of the biggest challenges that today’s salespeople face, scoring 37%. This makes it clear to salespeople and decision-makers that effective prospecting can be challenging when there are so many activities that...
by Alexandra Cotovanu | Apr 16, 2020 | B2B, B2B Marketing, Lead Generation, Strategy
Research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow...
by Alexandra Cotovanu | Mar 30, 2020 | AI, Automation, B2B, B2B Marketing, Marketing automation
Marketing automation is advanced software that helps you in catching and sustaining leads, in breaking down lead behavior, and the general performance. If you start to use it, you will never want to go back to your old system again. This marktech is a significant...
by Alexandra Cotovanu | Mar 20, 2020 | ABM sales outreach, B2B, B2B Marketing, Strategy
While events from all over the world have been canceled or rescheduled, it is vital to switch to the digital side to keep your planned events on track. By moving the events online, you will also need to adjust your marketing strategies quickly. Now more than ever,...
