by Alexandra Cotovanu | Jan 17, 2020 | All, B2B marketing, marketing automation
We introduce you to the guest of today’s article: marketing automation for B2B businesses. Is automated marketing a growing technology? Yes. Are all the benefits that come from investing in marketing automation tools worth it? It depends on what tools you use and what...
by Alexandra Cotovanu | Jan 10, 2020 | All, B2B social media, marketing strategy
In college, I always heard that good marketing means knowing your target audience at a granular level. It was easy to fill out the information in a template about the age of the audience, location, income, professional level, and studies. But the rest of the “granular...
by Alexandra Cotovanu | Dec 13, 2019 | All, B2B social media, employer branding
Comparing companies that choose not to brand with those that are branded, the findings show that branded companies have a 28% lower turnover rate than those in the other category. Considering the massive amount of information that surrounds individuals daily,...
by Alexandra Cotovanu | Nov 26, 2019 | All, B2B marketing, business growth
While the reasons to expand into international markets may be self-obvious, or maybe you just went through our previous blog post on “What is Internationalisation for a B2B Business?” and got convinced that it is a great idea to expand your company to...
