by Alexandra Cotovanu | Jul 3, 2020 | All, B2B marketing, lead generation
According to HubSpot, approaching prospects is one of the biggest challenges that today’s salespeople face, scoring 37%. This makes it clear to salespeople and decision-makers that effective prospecting can be challenging when there are so many activities that...
by Alexandra Cotovanu | May 29, 2020 | All, lead generation, marketing automation
Many business leaders have recently focused on technologies like artificial intelligence, sales enablement tools, and training. To improve the buyer’s journey, companies should innovate their inbound and sales enablement strategies. A new approach may involve...
by Alexandra Cotovanu | Apr 24, 2020 | All, business growth, marketing strategy
When businesses go through a difficult financial period, many decisions can have a vital impact. We’ve seen that 60% of marketers decided to delay or review their budget commitments due to the Coronavirus business crisis. From a marketing perspective, this often means...
by Alexandra Cotovanu | Apr 16, 2020 | All, lead generation, marketing strategy
Research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow...
by Alexandra Cotovanu | Mar 30, 2020 | All, marketing automation, marketing strategy
Marketing automation is a set of tools that helps B2B teams capture leads, understand their behavior, and evaluate marketing performance in a structured, data-driven way. Used properly, it becomes a foundational element for aligning marketing and sales efforts....
by Alexandra Cotovanu | Mar 20, 2020 | All, B2B marketing, business growth
While events from all over the world have been canceled or rescheduled, it is vital to switch to the digital side to keep your planned events on track. By moving the events online, you will also need to adjust your marketing strategies quickly. Now more than ever,...
