by Alexandra Cotovanu | Feb 21, 2020 | All, B2B social media, content marketing
It’s already well known that video marketing represents a powerful tactic to reach the right audience, but creating useful and engaging videos is often a challenge for B2B industries, which are believed to have unattractive content to share and promote. But some...
by Alexandra Cotovanu | Feb 14, 2020 | All, marketing automation, marketing strategy
Marketing automation is a system that helps you to drive or optimise your business’s marketing efforts, resources, and campaigns. It keeps your company marketing team’s efforts streamlined and organized, saves you time, and enables you to save a lot of...
by Alexandra Cotovanu | Feb 13, 2020 | All, marketing automation, marketing strategy
How can HubSpot help me? Believe it or not, that’s one of the most common questions we hear. Many people struggle at first to understand how HubSpot’s marketing automation can support their business. That’s completely normal. Shifting from traditional campaign...
by Alexandra Cotovanu | Jan 17, 2020 | B2B marketing, B2B social media, Digital Marketing, lead generation
It’s a no-brainer that LinkedIn is the ideal social media platform for professionals to connect, build professional communities, do business, and build a reputation as a thought leader in their field. But what marketing features can you leverage on the platform to...
by Alexandra Cotovanu | Jan 17, 2020 | All, B2B marketing, marketing automation
We introduce you to the guest of today’s article: marketing automation for B2B businesses. Is automated marketing a growing technology? Yes. Are all the benefits that come from investing in marketing automation tools worth it? It depends on what tools you use and what...
