Many business leaders have recently focused on technologies like artificial intelligence, sales enablement tools, and training. To improve the buyer’s journey, companies should innovate their inbound and sales enablement strategies.
A new approach may involve reevaluating your sales team’s skills and complementing them with automated tools that boost lead generation and strengthen sales and marketing alignment.
Why Do You Need a Sales Enablement Strategy?
The ultimate goal of any business is to attract and retain valuable clients. That’s why your sales team is a vital asset. To drive more revenue, you need to equip them with relevant resources, materials, and tools.
Did you know that 57% of sales professionals spend 3 to 10+ hours per week using CRM tools? That’s because platforms like CRMs help increase sales by up to 29% and improve productivity by 34%. Imagine your team operating without these tools or without proper training.
In today’s tech-driven world, your company needs to use technology wherever possible. That includes tools that empower your team to sell products or services more effectively.
To meet your business goals, you’ll need a tailored sales enablement strategy. Focus on these key pillars:
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Reporting and analysis
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Sales content optimization
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Technology and automation
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Sales enablement software
A well-structured sales enablement strategy can significantly improve your sales performance. In fact, 35% of companies with a formal strategy report higher quota attainment.
4 Tools That Will Empower Your Sales Enablement Strategy
1. HubSpot CRM
Since our team began using HubSpot, we’ve seen notable improvements in how our sales and marketing teams collaborate. HubSpot’s reporting and analysis tools have been especially valuable.
Manual reporting takes time. In the current landscape, your focus should be on automation, tools that streamline the sales process and drive better results.
HubSpot optimizes customer behavior data to help you understand when, where, and how to deliver your services or products.
Fast response matters.
35–50% of sales go to businesses that respond the fastest. HubSpot helps you become one of them by automating activities across the marketing and sales funnel, from lead nurturing to deal closing.
2. HighSpot
Sales enablement tools must be intuitive and efficient to make a real impact.
HighSpot supports your team by organizing documentation and sales resources tailored to each lead’s profile. It also offers customizable email templates that improve communication speed and consistency.
While 64% of sales professionals use CRMs, only 17.9% of their time is spent managing customer relationships in a structured way. Too much time goes to administrative tasks, but tools like HighSpot can automate key steps in the sales cycle, freeing your reps to focus on revenue-driving activities.
Empower your team with a platform that helps them understand and leverage your content throughout every stage of the sales process.
3. Vyond
We’ve already discussed how effective videos can be in growing your business pipeline.
Vyond allows your sales team to create more personal and human connections through video messaging, without requiring video editing skills.
Are you looking to launch a creative marketing campaign to generate more leads or deliver live product demos? Try video marketing. When you align your sales funnel with video content, you can meet prospects where they are:
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Awareness stage – Generate leads through video messages from your sales reps.
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Evaluation stage – Validate your offering with videos that highlight benefits and address objections.
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Conversion stage – Use videos to answer final concerns and move prospects to action.
By integrating a tool like Vyond into your sales enablement strategy, you’ll increase marketing ROI and empower your sales team to connect more meaningfully.
4. Brainshark
Remember when we emphasized the importance of keeping your team updated with the latest resources?
Training helps sales reps stay sharp and motivated to drive revenue. Brainshark supports this by offering video- and text-based learning to strengthen your team’s performance.
With rapidly shifting buyer behavior, reps need to understand emerging trends before engaging with prospects. Brainshark allows your team to:
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Analyze communication styles with AI-powered video assessments
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Track performance through detailed analytics dashboards
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Practice pitches and messaging in a low-pressure environment
Final Thoughts
Sales enablement is a strategic investment. The right tools can help your team perform more effectively and efficiently.
Our team can help you choose and implement the right platform, whether it’s HubSpot or another sales enablement solution, and support you in building a process that drives growth.
Let’s connect and explore how to turn your sales tools into your next big growth asset.
