by Alexandra Cotovanu | Apr 20, 2021 | All, lead generation, marketing automation
In today’s competitive business environment, brands need to constantly optimize their processes and implement new strategies in order to succeed. Still, the main concern of most businesses is attracting new leads. But what should you do once a new lead enters the...
by Alexandra Cotovanu | Jul 3, 2020 | All, B2B marketing, lead generation
According to HubSpot, approaching prospects is one of the biggest challenges that today’s salespeople face, scoring 37%. This makes it clear to salespeople and decision-makers that effective prospecting can be challenging when there are so many activities that...
by Alexandra Cotovanu | May 29, 2020 | All, lead generation, marketing automation
Many business leaders have recently focused on technologies like artificial intelligence, sales enablement tools, and training. To improve the buyer’s journey, companies should innovate their inbound and sales enablement strategies. A new approach may involve...
by Alexandra Cotovanu | Apr 16, 2020 | All, lead generation, marketing strategy
Research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow...
by Alexandra Cotovanu | Jan 17, 2020 | B2B marketing, B2B social media, Digital Marketing, lead generation
It’s a no-brainer that LinkedIn is the ideal social media platform for professionals to connect, build professional communities, do business, and build a reputation as a thought leader in their field. But what marketing features can you leverage on the platform to...
