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Types of B2B Marketing Collaterals You Should Include in Your Strategy

Types of B2B Marketing Collaterals You Should Include in Your Strategy

by Alexandra Cotovanu | Jan 24, 2022 | All, B2B marketing, content marketing

Growing an influential brand requires careful planning and creative marketing. Having excellent collateral materials is an important part of implementing an effective strategy. As you may know, the primary purpose of marketing collaterals is to expand your business’s...
Video Marketing: The Secret Strategy for Tech Companies

Video Marketing: The Secret Strategy for Tech Companies

by Alexandra Cotovanu | Feb 21, 2020 | All, B2B social media, content marketing

It’s already well known that video marketing represents a powerful tactic to reach the right audience, but creating useful and engaging videos is often a challenge for B2B industries, which are believed to have unattractive content to share and promote. But some...

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