Is your marketing budget working as hard as it should? In an era of rapid market shifts and increasing pressure for measurable ROI, deciding where to allocate your resources is no longer just a financial task, it is a strategic pivot.
Marketing Forward is an exclusive study conducted by NNC Services that analyzes the perspectives of 217 marketing specialists in Romania. This report provides a realistic framework for how B2B and B2C companies of all sizes prioritize investments, measure performance, and navigate the specific challenges of 2025.
Why you should download this report:
Stop guessing and start benchmarking. This analysis breaks down the key differences among small, medium, and large organizations, providing a clear picture of the local marketing landscape.
Key Insights Preview:
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The Satisfaction Gap: While 68% of marketers report being satisfied with their recent campaign results, nearly 1 in 10 remain neutral, suggesting a critical lack of clear KPIs and alignment between business objectives and marketing metrics.
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Growth vs. Stability: Increasing sales remains the #1 priority for both B2B and B2C sectors. However, B2B companies are focusing heavily on “harvesting” immediate ROI, surprisingly leaving customer retention as a secondary priority.
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The PPC Dominance: A massive 69% of marketers plan to invest in PPC campaigns this year. The market is shifting toward a conservative, “safety-first” approach, prioritizing digital channels with high measurability over emerging technologies.
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Size-Specific Challenges:
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Large Companies are hindered by bureaucracy and a lack of specialized personnel.
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Medium-sized companies are struggling most with the pace of market change.
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Small Companies remain reactive, hampered by tight budget constraints.
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Get the data you need to turn marketing uncertainty into scalability.
