by Alexandra Cotovanu | Aug 11, 2021 | All, B2B marketing, employer branding
The past year has shown us the importance of digital training. Increasingly, B2B companies today are adopting an eLearning approach for their B2B digital training. Not only that, but marketing skills have also shifted dramatically in the past couple of years. In this...
by Alexandra Cotovanu | Dec 13, 2019 | All, B2B social media, employer branding
Comparing companies that choose not to brand with those that are branded, the findings show that branded companies have a 28% lower turnover rate than those in the other category. Considering the massive amount of information that surrounds individuals daily,...