by Alexandra Cotovanu | Feb 28, 2020 | B2B, B2B Marketing, Employer Branding, Strategy
When we think about businesses that use B2B marketing, we will most likely create this perception of a serious identity, shaped around logical values, where emotion remains on the secondary plan. But it turns out that this is only a common misconception since people...
by Alexandra Cotovanu | Dec 13, 2019 | All, Employer Branding
Comparing companies that choose not to brand with those that are branded, findings show branded companies have a 28% lower turnover rate than those from the other category. Considering the massive amount of information that surrounds individuals daily, companies...
