by Alexandra Cotovanu | Jun 24, 2025 | ABM sales outreach, All, B2B, B2B Marketing
“Why does this process take forever?” That’s the common refrain from sales and marketing teams stuck in drawn-out sales cycles. It’s frustrating, sure, but what if those extended timelines weren’t just obstacles? What if they were the perfect chance to build strong,...
by wordpress@inventiff.io | May 21, 2025 | B2B, B2B Marketing, B2B Social Media
You’ve put time, energy, and budget into a LinkedIn campaign, but the results are lukewarm at best. Does this sound familiar? You’re not alone. Plenty of B2B ads on LinkedIn miss the mark. Why? Sometimes it’s a targeting issue. Other times, the messaging doesn’t...
by Alexandra Cotovanu | May 20, 2025 | B2B, B2B Social Media, E-commerce
We’re about to enter a new era of B2B sales, and it’s nothing short of a revolution. The way businesses connect, qualify leads, and nurture relationships is set to change, mostly thanks to artificial intelligence and automation. Nothing you haven’t heard before? Well,...
by Alexandra Cotovanu | Apr 15, 2025 | ABM sales outreach, AI, AI Marketing, B2B, B2B Marketing
We’re about to enter a new era of B2B sales, and it’s nothing short of a revolution. The way businesses connect, qualify leads, and nurture relationships is set to change, mostly thanks to artificial intelligence and automation. Nothing you haven’t heard before? Well,...
by Alexandra Cotovanu | Apr 12, 2022 | B2B, B2B Marketing, Strategy
How satisfied are you with your company’s success? Are you celebrating your achievements, reviewing your list of completed goals, and smiling at the progress you’ve made? Or are you struggling to reach the milestones you set? If the answer is the latter, you’re not...
by Alexandra Cotovanu | Feb 16, 2022 | B2B, Lead Generation, Marketing automation, Strategy
Money is the cornerstone of your business. Due to budget limitations, your business is hastening digital transformations and working hard to provide a return on its digital marketing strategy. However, if your company is not using an automated marketing system that...
