User base expansion through social media marketing
User Growth Through Targeted Social Engagement
Upper.School, an educational platform for children and parents, partnered with NNC Services to grow its user base and boost engagement. With a modest following at the start, the goal was to better reach parents as decision-makers and children as end users. Through a tailored social media strategy that combined consistent messaging, targeted campaigns, and audience-focused content, Upper.School more than doubled its community, reaching over 60,000 users while keeping existing ones actively engaged.
The Approach
To support Upper.School’s growth, we designed a strategy that balanced user acquisition with deeper engagement, ensuring both parents and children found value in the platform. Our efforts focused on strengthening visibility, fostering connections, and showcasing the platform’s unique offerings.
User growth & Engagement
Social media presence
Product promotion
The Outcome
NNC Services’ social media efforts delivered measurable results, focusing on user growth and engagement across Upper.School’s platform. Here’s how we made an impact:
Platform User Growth
200% increase in users
Upper.School’s platform grew from 20,000 users in 2021 to nearly 60,000 by 2024
Community Engagement and Social Media Impact
190% increase in Facebook followers, growing from 2,200 to 6,395
381% increase in Instagram followers, growing from 100 to 481 (achieved with no dedicated budget)
“NNC Services really understood what we were after. They helped us grow our user base in a way that felt smooth and easy. As our business scales, NNC Services continues to adapt to our needs, making sure we're always moving in the right direction.”