Strategic employerbranding transformation
Reframing Talent Attraction
OSF Digital partnered with NNC Services to refresh its employer branding and strengthen its position as a top employer in the competitive IT outsourcing sector. The collaboration focused on clarifying the company’s internal culture, improving communication, and modernizing the recruitment process. Through these efforts, the initiative aimed to increase OSF Digital’s visibility as an employer of choice, attract more qualified candidates, and better articulate its core values to both new and existing employees. A key component of the project was also the development of a dynamic, user-centric career page designed to simplify and energize the recruitment journey.
The Approach
Our strategy covered various aspects of internal and external communications:
Culture Definition and Internal Engagement:
We carried out surveys to capture and define the organizational culture and values, which were communicated to employees afterward, through carefully designed internal strategies.
RecruitmentMarketing:
We updated the career page with compelling content and optimized job descriptions. We initiated specific Google Ads campaigns and conducted PR activities to highlight OSF Digital’s career opportunities more prominently.
Public Relationsand Media
We created an editorial schedule for press releases and articles to highlight the opening of new offices and establish OSF Digital as a knowledgeable leader in the IT outsourcing industry.
The Outcome
The employer branding initiatives led by NNC Services has an extensive impact on OSF Digital’s recruitment process and internal culture:
Recruitment and Online Engagement:
The Google Ads campaign increased website traffic by over 10% every quarter, raising job application rates and improving the applicants’ relevance for the specific positions.
Employee Engagement and Culture Clarity
Regular internal events helped clarify and strengthen the corporate culture at OSF Digital, ensuring that it was clearly communicated and embraced across the organization.
Long-Term Branding Materials
We developed a series of enduring materials that continue to promote OSF Digital’s reputation as a top employer in the market.
“We’ve started working with NNC 9 years ago and always had a productive collaboration with their teams. That is why when we faced this new challenge in the employer branding area, they were our first choice. Also, looking at our project evolution, I am sure that it was the best option for us, as NNC brought in this project creative and experienced professionals that helped us identify a fresh perspective for our Employer Branding strategy.”
