How OLX Locuri de muncă achieved 10,000 LinkedIn followers
LinkedIn Growth with Lasting Impact
OLX Locuri de Muncă, Romania’s leading blue- and grey-collar recruitment platform, partnered with NNC Services to expand its LinkedIn presence and grow from 2,510 to 10,000 followers, a goal successfully achieved. The initiative aimed to improve brand visibility, attract HR professionals, recruiters, and job seekers, and position OLX as an industry thought leader through a mix of engaging organic content and precisely targeted paid campaigns that drove both follower growth and meaningful engagement.
The Approach
We took a strategic, two-fold approach that balanced organic content creation with targeted paid advertising, ensuring sustainable growth and deeper engagement.
Engaging content strategy
Audience-centric storytelling
Targeted paid campaigns
The Outcome
In under 8 months, OLX Locuri de Munca achieved its goal of 10,000 LinkedIn followers, growing its presence and engagement.
Key results in growth
400%
increase in followers
6%
organic growth rate, well above the industry standard of 1.3-2.7%
10,000
followers
Key results in engagement
116.85%
increase in page views
170.53%
increase in post impressions
223.02%
increase in unique visitors
In long-form content marketing
Started from 53 article views and got up to 4K.
7,820.75% growth in LinkedIn newsletter views contributing to growing the online presence.
And compared to others…
Engagement rates were 187% higher than the competition, showcasing OLX as a standout in the recruitment industry.
“Working with NNC Services was the foundation of building our LinkedIn presence. They were flexible and quick to adapt as we went through the learning process, and we really appreciated their openness in turning ideas into a strategy. We saw steady growth and appreciated their careful approach.”