Strategic omnichannel marketing transformation
From Visibility to Velocity
colorful.hr, part of SD Worx, a global leader in human capital management (HCM), partnered with NNC Services to strategically sharpen its market positioning and accelerate its presence in the HCM services landscape.
The collaboration focused on market segmentation, SEO optimization, and marketing automation, with the goal of enhancing online visibility, streamlining internal marketing and sales operations, and building a strong, engaged community of HR professionals. At the core of the project was a shared ambition to improve performance through targeted marketing execution and elevate colorful.hr’s status as a trusted voice in the industry.
The Approach
Our strategy was organized into two critical phases: detailed analysis and precise strategy implementation. This method was designed to pinpoint opportunities for optimization and growth, and direct marketing efforts to meet the specific needs of colorful.hr’s target audience.
In-depth market and competitive analysis
Custom marketing strategies for distinct buyer personas
Implementation of marketing automation to improve workflow efficiency
The Outcome
NNC Services’ marketing initiatives led to notable improvements across several key areas of the client’s operations, enhancing the client’s position in the industry and operational productivity. Additionally, these efforts successfully expanded colorful.hr’s portfolio with the acquisition of strategic enterprise-level clients, generating valuable opportunities for business growth and market expansion.
SEO AND DIGITAL PRESENCE
First place on Google.ro for 289 keywords
Improved visibility score from 13% to 40%
Community Engagement and Brand Awareness
260%
increase in annual event participation
400%
growth in monthly webinar attendance
180%
rise in LinkedIn followers
Operational Efficiency and Automation
40 hours saved per month
through process automation
Business Opportunities
Attracted 72 new clients in one year
Generated new contracts valued at €971,471
“Thanks to the help of the NNC team, we have a much better workflow between departments, which helps us work together to achieve business goals. The new communication approach helps us, in the long run, to position ourselves both as an expert in our community of HR specialists that is constantly growing, and as a reliable business partner for clients and prospects.”