How OLX Jobs achieved 10,000 LinkedIn followers

LinkedIn Growth with Lasting Impact

OLX Jobs, Romania’s leading blue- and grey-collar recruitment platform, partnered with NNC Services to expand its LinkedIn presence and grow from 2,510 to 10,000 followers, a goal successfully achieved. The initiative aimed to improve brand visibility, attract HR professionals, recruiters, and job seekers, and position OLX as an industry thought leader through a mix of engaging organic content and precisely targeted paid campaigns that drove both follower growth and meaningful engagement.

The Approach

We took a strategic, two-fold approach that balanced organic content creation with targeted paid advertising, ensuring sustainable growth and deeper engagement.

Engaging content strategy

Audience-centric storytelling

Targeted paid campaigns

The Outcome

In under 8 months, OLX Locuri de Munca achieved its goal of 10,000 LinkedIn followers, growing its presence and engagement.

Key results in growth

400%

increase in followers

6%

organic growth rate, well above the industry standard of 1.3-2.7%

10,000

followers

Key results in engagement

116.85%

increase in page views

170.53%

increase in post impressions

223.02%

increase in unique visitors

In long-form content marketing

Started from 53 article views and got up to 4K.

7,820.75% growth in LinkedIn newsletter views contributing to growing the online presence.

And compared to others…

Engagement rates were 187% higher than the competition, showcasing OLX as a standout in the recruitment industry.

“Working with NNC Services was the foundation of building our LinkedIn presence. They were flexible and quick to adapt as we went through the learning process, and we really appreciated their openness in turning ideas into a strategy. We saw steady growth and appreciated their careful approach.”

Andreea Oancea

Brand Manager